We constantly talk about how prospecting for new affiliates is crucial ( we have several podcast episodes coming atcha on the topic).
Your network can get stale or rot for a myriad of reasons – you stop seeing the ROI you used to, your partners shift industries, they refocus on internal initiatives, they become sporadic and are no longer consistent…
It happens – your affiliate program is a machine that needs its oil changed and constant gas. Things can break down, rust, fall off, overheat, and you have to constantly be tinkering with and servicing it.
Point: don’t get complacent and too comfortable with your existing partners. Go after that “fresh blood!” Fill your pipeline with new strategic partners to keep the momentum from stalling.
Live events are stellar ways to do this, in addition to your online prospecting efforts. Frank and Alex get HYPE about the events they attend – shoutout to The Family Reunion and Matt Andrews (tag both). There’s nothing like good ole face time, especially after last year.
They’re also fantastic ways to keep up with what’s new on the scene in your industry and continue to LEARN and iterate your business.
To decide which events to add to your calendar, ask your existing network what events they’re hitting and sign up for industry newsletters. We at AI will keep you abreast too 🙂
To find out more visit AffiliateInsider.com
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