How A(u)nti Spam and Uncle Privacy Are Upending Marketing

Marketers sent 3.6 BILLION emails PER day in 2020…Hot DAMN. Granted, the global audience was more captive than ever for reasons we all know. But how many of them could you pin as an affiliate email? Probably not a lot, if you thought about it at all, unless it was massively poorly executed. That’s because if done strategically, the messaging is seamless with the brand sending the email. Recent restrictive privacy laws affect each and every marketer, so we have to shift and get creative – for one, by focusing on expanding reach through “ecosystems of partners, alliances, and industry associations” – aka affiliate marketing!

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Image Credit: TIM GOUW | UNSPLASH