Welcome to the Affiliate Mastery Podcast, with your host Frank Chen and sidekick Alex May!
For our debut episode, we KISS!…”Keep It Simple”… starting with our origin stories, and why the hell you should listen to us to begin with. You’ll understand what to expect from the show, who it’s for and who should scroll along.
We’re fired up to bring conversation, best practices and actionable plans to the dynamic (and mistakenly intimidating) – domain of affiliate marketing. Join us – lets enrich the industry together.
Have questions/comments/concerns? Email us at support@theaffiliateincubator.com
- Meet Frank 00:24
- What’s our deal? 00:50
- Meet Alex 01:15
- Complementary Mindsets 3:28
- Who’s This For? 04:49
- Who’s This NOT For? 6:00
- In Case You’re Lost… 6:21
- Stay Tuned 8:36
Episode Resources
Click here for Episode Resources
Music Credits
Tangerine Dreams by Animal Behaviour
Check out Animal Behaviour on Spotify
Transcription
Welcome to the affiliate mastery podcast, a show about making money online and mastering the affiliate game. Your host, Frank Chen.
FRANK: Hey hey, welcome everybody to the first official Affiliate Mastery Podcast, officially brought to you by The Affiliate Incubator. This is going to be your one-stop shop for all things affiliate management, consulting and training. My name is Frank Chen and I’m the CEO of The Affiliate Incubator. I have over 12 years of experience working in the real estate e-commerce info marketing space.
I’ve sold over $15 million in products and services – everything from a low ticket offer, all the way to a high ticket coaching offer and everything in between. And, uh, I think what I’ve learned over the years is that there’s a tremendous amount of opportunity in this space. And I realized that not a lot of conversation is being had around that.
Hopefully we can create a podcast that allows you to dive deep into affiliate marketing, how businesses create their products and how they attract affiliates, as well as everything else that they do to generate revenue. And of course, if you’re brand new to this space, more importantly, how you can dive in and start making money from home by just understanding a few simple things.
With me today, I have something, someone pretty incredible that I’ve worked with for over about two or three years. She’s actually the first person that I mentored, and if you’ve ever been in business where you actually mentor somebody, you end up learning that they actually teach you potentially more than you teach them, I guess you could say.
With that, I would love to bring her on right now. The wonderful Ms. Alex May welcome to the show, Alex, how are ya?
ALEX: Honestly, I was thinking of the word to use and tickled, I think is the one! It’s just, it’s really wild to, to think back on those three years and the first conversations I had with you – no freaking idea what I was doing and totally overwhelmed.
And now three years later, and $1.5 million in affiliate revenue under my belt, I’m I’m by your side and CMO of, of our company and here to pay that forward. You know, I’m your mentee, I started off as your mentee, I’ll always be your mentee and I am just tickled to be able to pay that forward , and be that for other people.
But also be an example because honestly, I graduated in 2015 (wings up UNCW!) I started off in the corporate world, and really my marketing education didn’t tell me anything about affiliate marketing – or PPC marketing (pay-per-click) for that matter. Started off in agency side of things in New York city, and I was just working ads, running Facebook campaigns and Google campaigns, and, you know, really that was all I knew.
Then I went brand side and met you and learned about the relationship and partnership side of things, and really saw the whole picture. That’s really where it stuck for me and where that passion came from.
In addition to learning about how pervasive affiliate marketing is, I’m able to have freedom. That sounds so cliche, but the fact that I graduated not even five years ago and I was able to move to Denver, Colorado, my dream, ski every weekend, and just be able to see the fruits of my labor in real time with affiliate marketing and work by your side, and work to teach others… it’s just…it’s a dream come true.
FRANK: That’s awesome and just a little background on Alex and myself is Alex has heard network of clients, I have my network of clients, then we share some clients in between. And really what we’ve been doing is kind of isolating the roles between what I do and what she does.
And it’s interesting – my background is nutrition. I graduated from the University of Texas, zero clue about affiliate marketing as well, and just thankfully through experiences and the relationships that I’ve established, I’ve been able to learn rather quickly, and that was just through awesome mentorship on my own.
So it’s really exciting to have two different mindsets here, different types of, you know – I think Alex is like a decade younger than me – so she offers a different type of insight to this business.
She actually created our first official product, which is an education platform, and that’s been doing really well. Now she’s kind of taking the 2.0 phase of putting together a really awesome website.
So if you’re here, and you’re starting a new business and you’re kind of unfamiliar with all these things, don’t worry – I was that way too. There’s actually a lot of things that she’s working on that I still don’t really know that well, that’s the amazing thing about having a great team behind you, is that you just lean in on their genius zones. That’s what’s allowed me to really focus on what we call those “$10,000 an hour tasks.”
I’m really brand new to being a CEO to a company. I’m really good at implementation of other people’s business visions – now this is the first time I have for mine. And really part of this vision was this podcast.
So if you guys are here to learn, you’re really excited about, you know, kind of diving into the affiliate world, you’re in the right place. For our listeners here today who have been in this space for quite some time – say you do have a product, maybe you’re ready to take that next leap and scale your business with affiliates and you’restruggling with coming up with attractive offers, the right type of funnels, the right hook for your marketing messages…
These are all things that we are going to be diving into in sequential episodes. So it’s very, very important that if you haven’t already, you remember to “like” “subscribe,” “follow,” and “share” these videos, so any time that we go live, or post a new podcast or post some amazing content across our other social channels, you’ll get notifications of it.
And I promise you guys, the content and value is going to be bar none, some of the best you’re going to hear. I said before, I’ve been here doing this for 12 years. I’ve been around the gurus. I’ve been around the products where people sold stuff and got in trouble and all these things.
And I navigate around these things and have survived this space because I don’t step on the landmines. I work with the best in the industry, high integrity. Great product delivery. Most importantly, we create success stories, right? We’re changing people’s lives through information and products that actually work.
So if you’re here just trying to sell a quick product and you don’t really care what happens after that, then this may not be the podcast for you.
But if you’re really here to try to change an industry, provide value, create success stories, and ultimately change the life of your customers, then, we welcome you into our community and I hope we can do some amazing things together.
That’s really what I really wanted to cover today. I’ll just do a last little caveat here in case you’re completely lost and you have no idea what this industry is – here’s all you need to know:
Every single product that you find online or you’re getting retargeted for, sometimes you land on a website and randomly you hit these ads everywhere. Every product or service you find online, most of these companies will give you the chance or the opportunity to make money with them by selling their products or services. And all you have to do is either create an audience of your own – and some of you may already have this such as blogs, YouTube, social media, say you’re an influencer…. as long as you’ve become an authority in this space – the perfect example is if you’re in health and fitness and you offer a protein product that’s not your own and you make a fraction or a percentage of everything that you sell through your community. That’s affiliate marketing.
Some people call it sponsorships and things like that. But if it’s not your product and you make a percent on everything you sell, it’s more than likely an affiliate relationship. Sound familiar? Amazon. Huge, huge. Everybody uses Amazon. There’s a lot of like, you know, what they call a, what is that word?
I’m not that great in Amazon. I don’t do affiliate Amazon marketing, but we’d love to have someone on here who does talk about these things. But I just know there’s a lot of aspects of Amazon affiliate marketing and an affiliate business, and you know, the influencer model, if you’re out there and you have 2 million subscribers, you’re more than likely doing affiliate marketing.
If you’re a software company and you’re trying to find clients who have networks of people, so they can sell your products to their following because they’re using it – that’s affiliate marketing. It’s everywhere and all around you. And what’s really, really exciting about this is it doesn’t even matter if you’re in the corporate world. What’s really, really crazy is talking to some of my corporate friends, we’re actually doing so much more on the affiliate marketing side in terms of funnels, conversions, a follow-up than these a fortune 500 companies are.
And it just blows your mind, how much things are not being done. So it’s our hope to really blast open the doors and really tear down the walls across all of these industries and start having some honest conversations, and hopefully we can really help each other overcome certain objections, obstacles, and really accelerate our businesses without all this cloud, without all this cloud or shroud around this topic. That’s what really excites Alex and myself about bringing you guys this podcast.
So be sure to stay tuned. We got some really amazing, fun things planned for you. We’ve already mapped out the next few weeks in terms of content. We’re going to release it all to you on a very set schedule. So be sure to stay tuned and again…last and shameless plug…
If you haven’t already okay, go to our social channels, “like,” subscribe and comment, so we can start connecting with you and start building this amazing community
So thanks for spending time with us today. It’s really the most valuable thing that we own, and it really means a lot to us that you shared it with us.
Be sure to check out theaffiliateincubator.com again, to learn more about affiliate management and consulting. And if you did enjoy our episode, leave a five star review on our podcast. Stay tuned, come back and we’ll see you next time. Take care, everybody.
